The Starly blog

• AI chat solutions for online stores, compared honestly — Four different products get sold under the same phrase. Working out which one you are looking at tells you more than any feature table, and one question about how a conversation should end settles most of the decision. (10 min)
• Are AI chatbots worth it for a small business? — Starly is one of these tools, and this page still starts with the shops that should not buy one yet. For a recognizable group the honest answer is not yet, and it is named here before the winners are. (11 min)
• Why customers hate chatbots, specifically — The complaint is almost never "this is a bot". It is one of five specific things, and each one is a decision somebody made on purpose. Here is how to find out which of them your own chat window does. (10 min)
• Measuring whether your AI chat is working — The headline number on most chat dashboards was invented for a support department. Here is what a shop should watch instead, and how much time to spend watching it. (12 min)
• Writing the knowledge an AI assistant can actually find — You already know which facts are missing. This is how to write them: short cards, one question each, titled the way a customer would ask, specific enough to act on. (12 min)